Wednesday, February 29, 2012

Private Office of HH Sheikh Majid bin Mohammed bin Rashid Al Maktoum Participates in Careers UAE 2012

In a tireless effort to inject qualified UAE nationals into the labour market, the Private Office of His Highness Sheikh Majid bin Mohammed bin Rashid Al Maktoum has announced their fourth consecutive participation in the job fair, Careers UAE 2012, to launch the second instalment of the Majid bin Mohammed UAE Nationals Training Initiative.

In its 12th session, Careers UAE 2012 will be held from 5-7 March at the Dubai World Trade Centre, under the auspices of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister and Ruler of Dubai, representing the most important event for the employment, education and training of all UAE nationals.

On the first day of the career fair, the Private Office of His Highness Sheikh Majid bin Mohammed bin Rashid Al Maktoum, will honour the organising committee, stakeholders, contributors and all participants who have contributed to the success of the first instalment of the initiative during a special award ceremony that will be held in Al Multaqa Ballroom at the Dubai World Trade Centre. 

Participants who completed last year’s programmes have gone on to work with their mentor companies or to find a home in a premium organisation elsewhere, further evidence that all parties who partook in the initiative benefitted greatly from the endeavour.

The second chapter of the training initiative will be launched to attract more UAE national candidates and encourage excellence among the progeny of the nation, in an effort to mirror and improve on the success of last year.

Careers UAE 2012 is the perfect platform for this essential element in building and refining the skills and professional capacity of citizens. Under the initiative, promising young nationals will be presented with three platforms to encourage their aptitudes through job training, workshops and developmental work.

The Career Training Program is designed to develop and train UAE nationals with the essential job skills to succeed in international and national companies, under the supervision of experts in the field for a minimum period of three months. The Workshops Training Program is aimed at UAE nationals who are interested in enhancing and obtaining specific skills through workshops from various disciplines, taught by specialised professionals in the field of development and innovation throughout the year. The Events Training Program is tailored for UAE nationals who are interested in managing and organizing leading events and initiatives held in Dubai in partnership with governmental entities, as well as getting the opportunity to assist in managing the various initiatives launched by His Highness Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum.

Each programme will allow promising national youth to train for job skills that will help increase their productivity in their professional careers, under the guidance of influential organisations and seasoned business professionals. In parallel, the developmental programmes of the workshops will add to their resume of skills that qualifies them to achieve ambitious careers, under the best practices provided by the functional group of experts and professionals in their field of career development.

Last year’s training program initiative witnessed the participation of a number of renowned  strategic partners from leading institutions on an international and regional level, including EHL Management Services, A W Rostamani Group, DP World, Ernst & Young, Al-Futtaim Group, Emirates Integrated Telecommunications Company “du”, Saeed & Mohammed Al Naboodah Group, Emirates Airline Festival of Literature, Deloitte, Nasser Bin Abdul Latif Al Serkal, Dubai Events and Promotions Establishment, Commercial Bank of Dubai, S.S. Lootah Group, Sharaf DG, Desert Group, Emirates NBD, Al Rais Travel and Saif Al Ghurair Group.

Through Careers UAE 2012, the path to future success is being laid for all qualified UAE nationals as they meet face to face with captains of industries. The reception of applications for interviews will commence from the first day of the event until its conclusion, at the Pavilion of The Private Office of His Highness Sheikh Majid bin Mohammed bin Rashid Al Maktoum at the Dubai World Trade Centre between the 5th and 7th of March.

Tuesday, February 28, 2012

GSK encourages smoking cessation with the launch of NiQuitin in the Middle East

GSK- Consumer Healthcare launched its proven Nicotine Replacement Therapy (NRT) NiQuitin in the Middle East. The brand made its regional foray through a drive to achieve a smoke free environment at Dubai Mall. The campaign, which will be based on a series of events, is geared to raise awareness on the health benefits associated with quitting smoking and the role of NRTs as cessation aids.

Nicotine Replacement Therapies have proven to be clinically safe and effective and help reduce withdrawal symptoms such as cravings, anxiety and irritability, through a reducing nicotine dose without the harmful tar or gases inhaled in through cigarettes and water pipe (Shisha).

NiQuitin® is a Nicotine Replacement Therapy designed to help smokers quit. Approved by the FDA in 1991, NiQuitin is often touted as the original NRT.

In addition to the product launch, NiQuitin has also introduced its smokers support helpline 800-123-QUIT (7848), which would cater to smokers and their family members with information and queries related to quitting smoking.

“The launch of NiQuitin and our Dubai Mall initiative is reflective of our commitment towards a healthier community and environment. In addition to offering a proven Nicotine Replacement Therapy in the form of NiQuitin, our 800-123-QUIT (7848) helpline goes live to extend information and support to people willing to rid themselves of the fatal habit,” Said Gjis Sanders, Marketing Director - Wellness, GSK Consumer Healthcare.

“The combination of support, knowledge and NiQuitin are ideal tools for giving up smoking. And in the availability of such aids, we foresee an evident rise in the success rate of quitting attempts across the region,” he added.

Visitors to Dubai Mall will have the opportunity to learn more about available aids and support networks in the UAE through Ministry of Health orientation booths inside the Dubai Mall.

NiQuitin operates globally with a mission to support smokers who seek help in quitting and intends to continue with the brand’s spirit in the region as well. The Dubai Mall drive is aimed to raise awareness and is a first in the series of branding smoke-free environments across the region to emphasize on the health and environmental deterrents associated with the habit.

“We all understand the hazards of smoking, but constant reminders always help drive the message home. UAE has an over 25% smoking prevalence amongst males only, ranks at 43 globally for cigarette consumption per capita. The government has taken some commendable steps to raise awareness through smoking cessation clinics and the decision to include graphic images on cigarette packs. Once smokers realize the need to quit, NiQuitin is playing its part to explain ‘How’ they can quit and that too with a great amount of ease,” said Ramez Sawiris, Regulatory Affairs Director GSK Consumer Healthcare.

“With over 750,000 visitors a week, we are excited about the number of people our Dubai Mall campaign will help influence. We thank the Ministry of Health for their participation and support and look forward the commencement of the drive,” he concluded.

Monday, February 20, 2012

Traditional and Modern Societies : A Comparative Look

ANT 352 Readings

What are we talking about?

Traditional ” refers to those societies or elements of societies that are small-scale, are derived from indigenous and often ancient cultural practices.

Modern ” refers to those practices that relate to the industrial mode of production or the development of large-scale often colonial societies.
These co-exist in the world today.

It is stupid to divide things up into dichotomies or dualities, but it is sometimes useful as a heuristic device.
Even though there is no such thing as a completely traditional or completely modern society at the present time, the collision between the two forms of organization has great significance for everyone alive today.

The principle of social analysis.

Even the idea of separating society or daily life into ‘components’ (economy, religion, political organization, social relations, etc.) does not make sense in the traditional worldview, in which they are all inter-penetrated, a Gestalt.
The domination of Western ways and thought of all others, by military and economic force, may be a historical fact, but is not necessarily a permanent state of affairs.

Subsistence and economy.

Traditional :

Production for use or subsistence.
Simple division of labor (age, sex); cooperation.
Units of production family, clan, village, age-set (organic social units).Units of distribution and consumption socially-based (family, etc.).
Consumption to satisfy basic needs or ritual.
Little transformation of produce (crafts, metallurgy, cooking…)
Tasks organically interdependent.

Modern :

Production for profit, growth.
Complex division of labor (specialization, differentiation).
Individualized, mechanized; units hard to identify (not social).Units of dist. are individual, mechanical, commercial, corporate.
Consumption needs and competitive (over-) consumerism.
High degree of trans., commoditization.
Dependence on others’ skills, knowledge.

Material culture.

Traditional:

Accumulation for redistribution, exchange for prestige, alliance.
Collective ownership.
No distinct economic sphere; inter-penetrated with kinship, age, ritual.
No work for pay; no formal contract; no “labor” or “shadow”.

Few possessions; similar standard of living.

Modern:

Resources not always used for social ends (self). Cult of wealth.
Private ownership.
Distinct economic sphere, with distinct domains.
Pay for goods and services; contract-based; shadow work.
Many possessions; inequitable distribution of resources and wealth.

Cultural ecology.

Traditional:

Subsistence strategy related to ecology, population size and structure, settlement pattern.
Sacred land and commons.
Use value of environment.

Transport by human or animal energy.
Individuals have variety of skills; make tools and control them.
Human, plant, animal and solar energy.
Migration and diverse settlement.
Limited but nutritious diet.

Modern:

Techno-economic system unrelated to environmental, social and cultural factors.
Restricted access (private), but few sacred places or commons.
Resource exploitation, domination of nature.

Machine transportation; chemical energy.
Expertise replaces skill and general knowledge.
Chemical, mechanical energy intensive; muscular is leisure.
Urbanized. Rural supports growth.
Varied, but questionable diet (commercialized).

Political and social features.

Traditional:

Inherently democratic, decentralized power kin-based.
Public goals (good of group over individual).
No bureaucracy.
Foreign policy is trade, raiding, negotiation, or retaliation.Age, kin, and gender (some) dominance.
Groups in society inter-mixed.
Community cohesion; hospitality ‘law’.
Face-to-face relations, everything negotiable; consensus important.
Family important.

Modern:

State tends away from democracy; centralized. Oligarchy.
Some public and personal goals.
Bureaucratic.
Conquest, commerce, assimilation, colonialism.Class, caste, stratified hierarchy of elites, also.
Social separation (apartheid).
Little sense of community.
Impersonal, distance communication, everything pre-defined.
Family pulled apart.

Lifestyle.

Traditional:

More leisure, more time; time means lived life.
Spiritual focus.
Mythological basis for taboos and rules. Informal social control.
People entertain themselves. Conversation is an art.

Modern:

Less leisure, no time; time is independent of life; time is money.
Secular or religious.
Legalistic or doctrinal. Formal social control.
People are entertained by specialists. Consumption replaces conversation.

Less leisure, no time; time is independent of life; time is money.
Secular or religious.
Legalistic or doctrinal. Formal social control.
People are entertained by specialists. Consumption replaces conversation.

Mirdif City Centre Dubai presents Monday’s Sobhiya


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Dubai, UAE, 20 February 2012 – Starting Monday February 20th, ladies can discover a new kind of Monday Sobhiya when they visit Mirdif City Centre between 10am-2pm. Taking inspiration from the well-known tradition of the ‘Sobhiya’, a ladies social gathering over tea, Mirdif City Centre will be the choice of venue every Monday with exclusive deals – just for ladies. Whether shopping for the latest style trend, heading out for breakfast or lunch with the girls or pampering yourself with an abundance of beauty offers, Mirdif City Centre’s weekly ‘Monday’s Sobhiya’ is where every lady will receive that extra special treatment.
There’s so much on offer, the fun is uncovering where to start! Presenting up to 70 different stores offering discounts from 10-50% – as well as complimentary gifts upon purchase form the mall’s wide range of fashion, beauty, electronic and homeware stores, ladies will be spoilt for choice. Moreover, special food & beverage and entertainment discounts are also on offer, and planning your shopping experience couldn’t be easier with the mall’s ‘Monday’s Sobhiya’ mini brochure that can be picked up at any Customer Services desk.
“Mirdif City Centre is giving something that ladies will appreciate – a bit of special treatment and a lot of fantastic discounts, deals and offers to take advantage of,” said Nada Abou Saab, Marketing Manager for Mirdif City Centre. “Our ‘Monday’s Sobhiya’ was conceived out of the traditional ‘Sobhiya’, a social gathering amongst ladies and given our large family-oriented audience, we identified an opportunity to reward our female visitors with offers at the favourite stores they shop at.  Mondays will have a new meaning at Mirdif City Centre with this campaign and we’re looking forward to creating our own version of the traditional affair amongst our shoppers.”

Fashion brands at Mirdif City Centre offering special deals for ladies include high street favourites Miss Selfridge, Cole Hann, Juicy Couture, Scotch & Soda, Reiss, Joe’s, Top Shop, American Eagle and a ‘Monday’s Sobhiya’ department wide offer at Debenhams. Plus, after all that retail therapy, you’ll be rewarded at your choice of cafés and restaurants such as More Café, Carluccio’s, Leila Restaurant, Zafran, Nero Café and Abdel Wahab for a leisurely lunch amongst friends.
Beauty and cosmetic brands include exclusive deals for facials, makeup or consultations at Sephora, Paris Gallery, Areej, Kaya Skin Care Clinic and Vipera Cosmetics, while home decorating stores include Q Home Décor, Home Center and KAS Australia. If this doesn’t fill up your day, ladies can also indulge in a quiet afternoon being the first to catch the latest hits at VOX Cinemas with 50% off Gold Class seating.
Mirdif City Centre’s ‘Monday’s Sobhiya’ starts Monday February 20 and will feature every Monday from 10am-2pm until the end of 2012. For an updated list of deals and offers, pick up the ‘Monday’s Sobhiya’ mini brochure at any Customer Service desk at the mall