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Dubai, UAE, 20
February 2012 – Starting
Monday February 20th, ladies can discover a new kind of Monday
Sobhiya when they visit Mirdif City Centre between 10am-2pm. Taking inspiration
from the well-known tradition of the ‘Sobhiya’, a ladies social gathering over
tea, Mirdif City Centre will be the choice of venue every Monday with exclusive
deals – just for ladies. Whether shopping for the latest style trend, heading
out for breakfast or lunch with the girls or pampering yourself with an
abundance of beauty offers, Mirdif City Centre’s weekly ‘Monday’s Sobhiya’ is
where every lady will receive that extra special treatment.
There’s so much on offer, the fun is uncovering where to
start! Presenting up to 70 different stores offering discounts from 10-50% – as
well as complimentary gifts upon purchase form the mall’s wide range of
fashion, beauty, electronic and homeware stores, ladies will be spoilt for
choice. Moreover, special food & beverage and entertainment discounts are
also on offer, and planning your shopping experience couldn’t be easier with
the mall’s ‘Monday’s Sobhiya’ mini brochure that can be picked up at any
Customer Services desk.
“Mirdif City Centre is giving something that ladies will
appreciate – a bit of special treatment and a lot of fantastic discounts, deals
and offers to take advantage of,” said Nada Abou Saab, Marketing Manager for
Mirdif City Centre. “Our ‘Monday’s Sobhiya’ was conceived out of the
traditional ‘Sobhiya’, a social gathering amongst ladies and given our large
family-oriented audience, we identified an opportunity to reward our female
visitors with offers at the favourite stores they shop at. Mondays will have a new meaning at Mirdif
City Centre with this campaign and we’re looking forward to creating our own
version of the traditional affair amongst our shoppers.”
Fashion brands at Mirdif City Centre offering special
deals for ladies include high street favourites Miss Selfridge, Cole Hann,
Juicy Couture, Scotch & Soda, Reiss, Joe’s, Top Shop, American Eagle and a
‘Monday’s Sobhiya’ department wide offer at Debenhams. Plus, after all that
retail therapy, you’ll be rewarded at your choice of cafés and restaurants such
as More Café, Carluccio’s, Leila Restaurant, Zafran, Nero Café and Abdel Wahab
for a leisurely lunch amongst friends.
Beauty and cosmetic brands include exclusive deals for
facials, makeup or consultations at Sephora, Paris Gallery, Areej, Kaya Skin
Care Clinic and Vipera Cosmetics, while home decorating stores include Q Home
Décor, Home Center and KAS Australia. If this doesn’t fill up your day, ladies
can also indulge in a quiet afternoon being the first to catch the latest hits
at VOX Cinemas with 50% off Gold Class seating.
Mirdif City Centre’s ‘Monday’s Sobhiya’ starts
Monday February 20 and will feature every Monday from 10am-2pm until the end of
2012. For an updated list of deals and offers, pick up the ‘Monday’s Sobhiya’ mini
brochure at any Customer Service desk at the mall
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