New Gillette Fusion ProGlide Gold Edition razor

Dubai - As much as gold is valued in the Gulf region, this treasured element settles to be a symbol of power and perfection, and stands as a standard mankind strive to live up to. Gillette, the world’s leading male grooming brand, acknowledges the importance of gold and the value it holds in the region, and has reached a point where it proudly sets the Golden Standard of Shaving.

Gillette has been at the forefront of shaving for over a century, and aimed to continually offer the ‘best a man can get’ to match their exceptional personalities. 100 years on and Gillette continues to set the pace as the true market leader, and now proudly sets the Golden Standard of Shaving, with launch of its latest innovation, the Gillette Fusion ProGlide Gold Edition razor.

“At Gillette, we have a golden rule which has always been about listening to men", said Lea Jarrar, Gillette Brand Manager, Arabian Peninsula. "We know that most men experience discomfort during and after shaving against the grain. We are committed to help men look and feel their best, by giving them a comfortable shaving experience, even against the grain. The revolutionary Gillette Fusion ProGlide Gold Edition razor is set to define a Golden Standard of Shaving for the more than 600 million men around the world who are devoted to their grooming regimen and trust their faces to Gillette.”

Men’s shaving techniques are highly variable. Some men shave entirely with down-strokes, and others entirely with up-strokes. But the majority of men shave with a combination of up and down strokes.  As a result, many hairs are cut against the grain.

Most men experience discomfort during and after shaving against the grain. Some of them see it as the ultimate "torture test" for their razors. The Gillette Fusion ProGlide™ Gold Edition razor comes to introduce the Golden Standard of Shaving against the grain with incredible comfort.

The  Gillette Fusion ProGlide™ Gold Edition technology was designed to provide incredible comfort when shaving against the grain, due to its:

•          Finer “lower cutting force” blades glide through hair with less cutting force.

•          Microcomb* which helps guiding more optimal hairs to the blades, so that they are cut with low cutting force. 

Gold holds many connotations and is a standard to excellence. However, the time comes now to witness and experience the Golden Standard of Shaving against the grain with the new Gillette Fusion ProGlide Gold Edition razor.

The new Gillette Fusion ProGlide™ Gold edition razor, with its innovative technology is now available across all hypermarkets in the GCC, starting 34 AED (54 AED for Proglide Gold Power).

Log onto Gillette Arabia Facebook Page (www.facebook.com/GilletteArabia) to know more about the new Gillette Gold Fusion ProGlide razor and win exciting prizes.