An integration of east meets west, the JZ Couture brand is formulated of the diverse design duo, Julia Bruchwitz and Zara Hassan. Each with their own very unique creative backgrounds, the partnership of German born Julia with Pakistani born Zara has resulted in an interesting new high end label. The array of luxury women’s wear collections, created by the twosome, boast distinctive contrasting elements of tradition vs. contemporary. Exotic Kaftans and flowing feminine dresses of Asian and Arabic vibes, their creations are incredibly reflective of the pair’s worldly experiences and travels. Initiated in 2010 and based in Dubai, the brands target market is set at any women seeking an aspect of unique upper class within her wardrobe. As a whole, JZ Couture’s style offers consumers an element of wearable sophistication with special patterns flattering all figures, with their latest collection.
Their recent creations see a signature assortment of limited production lux kaftans. The exclusive dresses merge an elegant blend of western inspired silhouettes and garment cuts with eastern detailing. Mostly floor length, the gowns comprise a variety in shape ranging from sleeveless plunging necklines to a full and floaty sleeve. Whatever the shape, all the pieces exemplify the brands timeless and classy persona.
The dresses incorporate an extensive and luxurious palette of both colour and texture. Rich tones of fuchsias, intense turquoises and crisp whites provide a versatile palette that has something to offer for every occasion. The use of fabrics such as chiffons, velvets and silks not only add to this sense of opulent glamour, but also flatter and drape in an incredibly feminine way. This seemingly assists the brands ideals, of inspiring a sentiment of confidence and stylishness within the wearer, incredibly well. Embellished by intricate features of traditional Pakistani design inspired embroidery and intersections of lace, the fine detailing that adorns these gowns exudes the brands running theme of the utmost grace and poise.
Julia adds, “Our Kaftan dresses are exclusive and make every woman feel comfortable, feminine and stylish..”
As a whole, JZ Couture likes to remain relatively exclusive and features within only a handful of boutiques worldwide. This maintains the brands appeal of uniqueness and individuality about their pieces. However, the brand is recently featured in Dubai boutiques’s such as Professionelle (1st floor Dubai Mall), Si Fashion Gallery on Jumeirah Beach Road and Soiree Boutique on Jumeirah’s Al Wasl Road.
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