Dubai, 24th February, 2011: Miss Selfridge, one of the UK’s hottest fashion brands, has opened its door to young style-savvy fashionistas at The Dubai Mall’s Fashion Avenue First Floor. Famous for its exciting ‘fashion only’ proposition, Miss Selfridge brings the latest fashion ideas to Dubai giving shoppers the best of the season’s trends.
The new flagship store features the latest Miss Selfridge store concept. Fresh from Oxford Street in London, it delivers the widest range of Miss Selfridge fashion to consumers in the Middle East.
The new store also introduces Dubai to the exciting Miss Selfridge spring / summer 2011 collection. Shoppers will find a wide range of vintage inspired pieces which capture the 70s inspired looks of the season – a trend which Miss Selfridge captured the first time around as pioneers on the high street in that decade.
Printed dresses and embroidered pieces in delicate yet intricate silhouettes come in a range of fashionable hues - from burnt orange and playful pinks; to moody blues and flattering nudes. Tapered trousers and wide legged pants are right on trend, complemented perfectly by stacked platforms and pretty flats. The stylish Miss Selfridge spring summer 2011 collection is sure to meet every fashionista’s needs.
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